Marketing your website
Give your website a head start
If you have a website then you need visitors. Having a website without visitors is like having a company catalogue you never give to anyone - it may look pretty but if no-one sees it it's useless.
By marketing your website you can attract visitors to look at what you have to offer. By targeting your marketing you can greatly improve your potential conversion rate, increasing the odds of people who not only visit your site but then go that step further - be it pick up the phone to talk to your company, buy a product or service online or send a message to you via a contact form on your site.
The Internet is one of the best mediums for targeted marketing available today. And Unique Marketing are specialists in targeted online marketing for small to medium sized businesses.
Get in touch to find our what we can do for you.
Understanding your visitors needs
A website needs to attract visitors in order to get leads into your business - but once you've build your visitor count up how do you tell if those visitors are looking at your site because you offer a service they are looking for or are just 'surfing' by?
You need to analyse what route those visitors took to get to your site. If they are searching for a service you provide and visiting your site as a result from a search on a search engine then your website is successfully targeting the audience your after - if they are visiting your site via a link from another site then you need to understand where they are coming from and why they are viewing your website. This is where website analysis comes in.
By analysing the 'traffic' your site receives and monitoring the source of this traffic you can gain an insight into your visitors needs.
We can help you unravel the often confusing details of how to analyse your visitors trends and will explain everything in non-technical terms.
Converting a visitor into a lead
A visitor looks nice on your website statistics, a lead looks good to your business reach and a sale looks good for your bankroll.
The number of businesses that have websites is increasing exponentially, therefore your competition is also increasing exponentially - what are you going to do in order to stand out from the crowd?
Simplicity is the key - people who visit your website should instantly know what your company does - make it obvious! Your site should have easy navigation, making it simple for a visitor to find the page they want. The site should also have a call-to-action - a contact form or phone number that is in a prominent position on the site - this makes it easy for a visitor to get in contact if they wish or start an online order if you are selling products or services.
Don't be afraid to use white space on your site. Well spaced text and graphics help your visitors view your site easier and find areas of interest quicker.
Contact us if you want to know more.
Optimising your site
Optimising your website for keywords can help get you website found, understanding how your optimisation campaign is going will give you control of your future.
-
Search Engine Optimisation (SEO)
Need your website to rank well with the search engines? Our SEO campaigns will optimise your web pages so that you will be listed high up with in search engines for search words that are relevant to your business. All SEO work undertake by us is classed as "White Hat" SEO, meaning that the search engines will not penalise your site further down the line for trying to "cheat" as they do to some SEO companies using "Black Hat" tactics. -
Search Engine Marketing (SEM)
Many search engines these days have advertising strategies aimed at companies or websites that want to rank high within the search results for certain search terms and who are happy to pay for the leads that come from these high rankings. We provide Managed Search Engine Marketing Campaigns personalised for each of our clients. We also provide help and advice for anyone looking at investing in online marketing. -
Managed Newsletters and e-Shots
A good way to keep in contact with your existing client base and promote new products or services is via e-mail marketing. With our managed e-shot service we will design you a marketing template for your newsletter or e-shot and ensure this template is compatible with current e-mail clients. All you need to do is provide us a list of your current clients and the content of the e-shot your wish to send them. We will add the content into the template, send it to your clients, manage all un-subscribe requests for clients and track any undeliverable e-mail accounts.
Promoting your website yourself can be a long-winded and un-rewarding task. We have flexible plans designed to promote your business online or we can set up a bespoke plan just for your needs. Let us manage your marketing plan for you.
